The vast majority of Russians cannot feel the difference between the brands of French, Italian and Spanish wines. In everyday life terms, there are phrasal expressions of "Good Red" and "Good White" wine. This means that the situation demands a direct and effective solution in reference for making a wine purchase. In DesignDepot we have developed labels for the wine brand CARRE ROUGE & CARRE BLANC launched by «OVG» team. Wine of two kinds, red and white, the wine produced and bottled in Russia, under French trademark using it's technology and ingredients to fill in the segment of up-middle.
This project was created in DesignDepot studio by Julia Nevstrueva and Peter Bankov.
ADCR Awards 2013 — Gold
National Advertising Festival Idea — Gold
Moscow International Advertising Festival — Silver
Pentawards — "Nomination" category Beverages - Wine
Golden Hammer — Short List
Wallpaper — W*164 Reigning in Russia issue (November 2012)
Results of year: