CARRE ROUGE & CARRE BLANC. Red and white wine.
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About

About

The inspiration to create wine labels «Carré rouge & Carré blanc» served as a square - a figure that represented the perfection and simplicity si… Read More
The inspiration to create wine labels «Carré rouge & Carré blanc» served as a square - a figure that represented the perfection and simplicity simultaneously. Designed in minimalist design emphasizes the nature of the product - just look to see all of the drink, without further ado. Read Less
Published:
The vast majority of Russians cannot feel the difference between the brands of French, Italian and Spanish wines. In everyday life terms, there are phrasal expressions of "Good Red" and "Good White" wine. This means that the situation demands a direct and effective solution in reference for making a wine purchase. In DesignDepot we have developed labels for the wine brand CARRE ROUGE & CARRE BLANC launched by «OVG» team. Wine of two kinds, red and white, the wine produced and bottled in Russia, under French trademark using it's technology and ingredients to fill in the segment of up-middle.
 
This project was created in DesignDepot studio by Julia Nevstrueva and Peter Bankov.
Awards:
ADCR Awards 2013 — Gold
National Advertising Festival Idea — Gold
Moscow International Advertising Festival — Silver
Pentawards  — "Nomination" category Beverages - Wine
Golden Hammer — Short List
 
 
Publication:
Wallpaper — W*164 Reigning in Russia issue (November 2012)
http://www.packagingoftheworld.com/2012/06/red-and-white-wine.html
http://lovelypackage.com/index.php?s=CARR%C3%89+ROUGE+%26+CARR%C3%89+BLANC
http://www.designanddesign.com/share-sc.php?id=23234
http://www.thedieline.com/blog/2012/8/9/carre-rouge-carre-blanc-red-and-white-wines.html
 
 
Results of year:
http://www.adme.ru/itogi-goda/luchshaya-upakovka-rossii-2012-449505/
http://www.sostav.ru/yearResults/2012/32/
Thank you.