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Carosello (Italian for "carousel") was an Italian television advertising show, broadcast on RAI from 1957 to 1977. The series mainly showed short… Read More
Carosello (Italian for "carousel") was an Italian television advertising show, broadcast on RAI from 1957 to 1977. The series mainly showed short sketch comedy films using live action, animation, and puppetry. Recently RAI has re-launched the Carosello: The Carosello Reloaded. The aim of these commercials is to mantain the style of the original Carosello updating it to our current time and to answer the Algida's brief: the 3 most known Algida's ice cream are now available, for the first time, also in bowls. Read Less
Published:
Background:
Carosello (Italian for "carousel") was an Italian television advertising show, broadcast on RAI from 1957 to 1977. The series mainly showed short sketch comedy films using live action, animation, and puppetry.
Nowadays:
 
Recently RAI has re-launched the Carosello: The Carosello Reloaded. The aim of these commercials is to mantain the style of the original Carosello updating it to our current time and to answer the Algida's brief: the 3 most known Algida's ice cream are now available, for the first time, also in bowls.
Vita da Vaschette - Fior di Fragola
Vita da Vaschette - Cucciolone
Vita da Vaschette - Cremino
 
Credits:
 
Client: Unilever Algida
Product: Classici Algida
Vice President: Paolo Radi
Brand Manager: Alessandro Simoni\Roberta Bartiromo
Assistant: Sara Camilletti
Agency: TBWA\Italia
Campaign's Title: Bowl's Life
Executive Creative Directors: Nicola Lampugnani e Francesco Guerrera
 
Creatives: Matteo Grandese, Mattia Montanari
 
Account Executive: Mirco Bertola
Industrial Strange:
Producer: Federico Fornasari
Stop Motion: Dadomani Creative Studio
Live Action:
Director: Gianluca Catania
Editor: Chiara Grandi
Dop: Marco Bassano
Production Manager: Francesco Crespi
Sound:
Production Company: Eccetera
Director: Josè Bagnarelli
OST:
Alessandro Branca (Human Touch)
 
Aired on May 2013.