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About

About

Logotype and graphic identity for CARAVANA restaurants.
Published:
Client Description: Caravana is one of the first rotisserie chicken chains in Peru.
Established in 1966 Caravana has been taking the lead in creating new presentations, products and services that competitors have been following.
 
Brief: Create the corporate stationary for the company based on the new Logotype and Identity of the brand. The new brand design has to communicate the tradition, the experience, authenticity, and vividness in a contemporary design.
 
Approach and Solution: We created a simple and minimalistic design introducing the new corporate fonts and colors. The typography and the logotype is the main element to communicate the new tone of the brand, slightly playful and casual, and very confident.