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About

Our challenge was to sell the new innovative, technologically advanced Italian washing machine. We identified a unique piece of technology that a… Read More
Our challenge was to sell the new innovative, technologically advanced Italian washing machine. We identified a unique piece of technology that allows you to mix colours and whites in the same wash. This aspect, combined with the brand’s Italian heritage, formed a great platform on which to create a campaign. Read Less
Published:
CANDY
Italian innovation
Client: Candy Washing Machines 
Media: Print DPS
 
Our challenge was to sell the new innovative, technologically advanced Italian washing machine. We identified a unique piece of technology that allows you to mix colours and whites in the same wash. This aspect, combined with the brand’s Italian heritage, formed a great platform on which to create a campaign.