By Malene Birger E-com v.2
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About

About

A new experience based e-commerce website for the leading danish fashion design brand BY MALENE BIRGER.
Published:
BY MALENE BIRGER REDESIGNED
A new take on branded e-commerce
Together with Malene Birger and Rupert Landinger we set out to create a whole new look and feel to the online presence of BY MALENE BIRGER. The vision was to combine a visually strong brand universe with an online store. To make a combined experience where you stay in the same rich experience no matter what your purpose on the website is.

The site basically consists of three long pages presenting the collection, the show and the corporate content. Navigation in right hand side follows your scroll and unfolds according to your position allowing for you to navigate in a conventional way or simply to scroll through the full collection.
The presentation is the vision presented to BY MALENE BIRGER. The corporate management has later shifted focus to a more hard selling approach and this design baby of ours will never be implemented. We hope you will enjoy it as much as we enjoyed creating it.

Thank you Malene and Rupert for sharing your vision with us.

Team 
Tony Hanna (UX)
Lars Scmidt (IA)
Jacob Ravn (Design)