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We were approached by Emaar to design the identity for the Burj Khalifa Vertical Challenge a race to the top of the world's highest building. The… Read More
We were approached by Emaar to design the identity for the Burj Khalifa Vertical Challenge a race to the top of the world's highest building. The design was inspired by the extremity of human endurance involved in the race and the iconic form of the Burj itself. The result was a marque which expressed a power exchange between man and building. Read Less
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