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About

UNT 2012 Project
Published:
Ad Campaign II
This was a school project completed for my entry level art direction class. Students were assigned a client and challenged to create a poster campaign. The client, Burguesa, is an expanding mexican burger franchise with a drive to create Mexican American fusion with their entrees. My partner, Laura Bradford, and I created a campaign highlighting just that. The three different menu items are separating, or coming together depending on how you look at it, to create an "evolved" entree The history of Mexican American relations are not always peaceful. Burguesa, as well as our ad, aims to break down this turbulent relationship into manageable bites. It may not solve the border war, but its a start. Viva la evolucion!