Add to Collection
Tools Used
About

About

The award-winning Whopper Bar, which offers guests a customizable, indulgent Whopper-based menu, elevates the brand promise. Its smaller footprin… Read More
The award-winning Whopper Bar, which offers guests a customizable, indulgent Whopper-based menu, elevates the brand promise. Its smaller footprint and enhanced “cool factor” opens up new real estate opportunities, including nontraditional locations. The new look extends online on the accompanying Whopper Bar microsite (www.bkwhopperbar.com), and the packaging and crew uniforms have a hip “bar scene” attitude to match. The Whopper Bar continues to excite franchisees around the world, while the new restaurant concept has generated double-digit sales increases, with some locations seeing gains as high as 30 percent. Read Less
Published:
BURGER KING, WHOPPER BAR
BRAND IDENTITY, RESTAURANT DESIGN, PACKAGING DESIGN, CREATIVE COPY WRITING