The labels are designed to stand out, so the traditional line is based onto the patterns of traditional hand-printed canvas used for clothes and towels, made with the distinguishing rust colour, while the deluxe line is based on a stylish design, represented historical Ravenna personalities (from King Teodorico to Anita Garibaldi).
The traditional patterns, conceived by the craftsman, recall ancient fabrics like the brocade, the bas-reliefs of Romagna churches, chains of rings, small roses
I create a complete branding image: logo, labels and its elements.
The traditional line is connoted by a hand drawn aesthetic, while the deluxe line is more elegant.
I choose to redesign the traditional patterns, adapting to the labels format; I draw the sheep profile that is not a typical element of this land and I choose a lettering made with a hand-drawn font.
The colors are rust, blue and green to give the line a natural look.
Then, I design the deluxe line with a different choice of colors and drawing six portraits for every product. I decide to work on a distinguishing lettering for every label and to use some other traditional motifs as ornament.
Client: Buon Pastore
Agency: Agenzia Image Ravenna, Italy
Creative direction: Massimo Casamenti
Art direction, graphic design and illustration: Alessandro Bonaccorsi