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About

About

We created more than a product. We brought Aussie ingenuity to life, to help support the people of QLD during the floods. This activation idea wa… Read More
We created more than a product. We brought Aussie ingenuity to life, to help support the people of QLD during the floods. This activation idea was not only a symbol of strength it helped raise needed funds. Scott was a part of the strategy leadership that worked along side the all team at Leo Burnett Sydney Read Less
Published:
Bundy Rum - Watermark
The mark of resilience
Challenge
Flooding devastated QLD in 2011. It was Bundy’s place of origin and it neededhelp

Solution
Createan act that would uplift community spirits and rally Australians to help. Welaunched a limited edition Rum. Proceeds to flood victims. Called Watermark,which symbolizes the peak level the water got to

Result
$935,000 raised

Channels
Promotional marketing and branded content, limited edition rum, music events, facebook,twitter, website, on premise