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Bundy Rum - Re-positioning a well known Aussie icon, top shelf thinking. Scott worked on this as part of the strategy leadership team at Leo Bur… Read More
Bundy Rum - Re-positioning a well known Aussie icon, top shelf thinking. Scott worked on this as part of the strategy leadership team at Leo Burnett, Sydney. Read Less
Published:
Bundaberg Rum 
Turning a 4 year decline for Bundaburg into sales volume
Challenge
Solution
Result 
Channels
Outdoor - The Famous Millers - Our Founding Fathers
TV Favourable lie
TV - The Apology 1
Outdoor - The Infamous Millers - Our founding fathers
Facebook - Think Tank
Outdoor - Watermark
Print / Outdoor - Bundy Five
TV - Ain't no nancy drink, Bundy Five
Print The Infamous Millers - Our Founding Fathers
Facebook - Think Tank
Website