Add to Collection
About

About

The Think Tank is an online social platform that takes people’s conundrums, solves them, then turns the most ingenious solutions into films. sc… Read More
The Think Tank is an online social platform that takes people’s conundrums, solves them, then turns the most ingenious solutions into films. scott worked in this as part of the strategy leadership team that worked with all the Bundy team at Leo Burnett Sydney Read Less
Published:
Bundy Rum - Think Tank
An online social platform where people could submit there most bothersome conundrums
Challenge
The next generation of drinkers had come to see Bundeburg Rum as unintelligentand lowbrow

Solution
Bundeburg Rum has an ingenious history – the rum wascreated in 1888 as an ingenious solution to a molasses surplus. The Think Tankis an online platform that takes people’s conundrums, solves them, then turnsthe most ingenious solutions into films. The solutions were crowd sourced from the group and voted on. Within a three month phase the winning solution is transformed into ingenious film. 

Results
Channels
Think Tank
Think Tank
Facebook ad
Facebook ad
Example of a real conundrum submitted
Example of a conundrum  brought to life in film