Logo and website redesign for a Men's Fiction magazine
Bull: Men's Fiction
Branding, Identity Design, Web Design, and Wordpress Development
the big idea: building on a concept by fellow Notre Dame designer Dan Azic, the mark and site rework focused on moving the brand away from a more literal interpretation of the “Bull” idea to a new, more refined one based on typographic elements.
The rest of the site was designed with the content as first priority: minimal visual clutter, clear archives, navigation and large, readable type, with featured content living “between the horns.”
the new mark
the new homepage. featured story is a single item, not a slider.