We were approached by a non-for-profit organisation that is helping the villages of Fiji to produce and package their coffee for sale. Targeted at the tourism market in Fiji, our brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept "Bula Coffee" came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it!
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