Taking bravely care of stand-by devices, this lovely bug helps saving electricity. All you have to do is to connect selected devices to it. Built-in motion sensors detect your presence in a room. If you're in, BugPlug keeps all devices on. If you're out, individually programmed timer cuts off all electrical appliances.
We wanted our BugPlug to have a figurative, kid-friendly shape inspired by urban vinyl toy culture. A series of early sketches show the variety of creatures we considered before settling on the final one. The household friend:)