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The +BA campaign aimed to raise awareness of the last improvements that the BA citihall has introduced during the Telerman period.
Published:
Buenos Aires Cityhall +BA campaign

The +BA campaign aimed to raise awareness of the last improvements that the BA citihall has introduced during the Telerman period. Therefore each piece was conceived around a theme, under the slogan "+something" (plus and more is the same word in spanish). During each piece the city grows around these concepts.
The final piece was Me ilusiona +, the concept behind it was to show a glance of how the city grows and builds itself on the grounds of progress, better services, and more culture and education.

Realized by Pablo Apiolazza, Juan Martinez Pinilla, Esteban Ponce and Julian Rearte for Chepical films Ink.