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About

About

Bucharest city branding.
Published:
Identity system for the city of Bucharest
 
Scool project.
The concept of the logo was inspired by pixel art and the traditional Romanian patterns, that are also mostly constructed on a square grid.
The intention was to create a parallel between past and present, traditional and modern because, although Bucharest is viewed as a modern European capital, it  has in the same time, remained behind its competitors from a political, social and economical point of view.
 
* I do not own the copyright to all the pictures, they were used for personal work only.