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Bucharest city branding.
Identity system for the city of Bucharest
Scool project.
The concept of the logo was inspired by pixel art and the traditional Romanian patterns, that are also mostly constructed on a square grid.
The intention was to create a parallel between past and present, traditional and modern because, although Bucharest is viewed as a modern European capital, it  has in the same time, remained behind its competitors from a political, social and economical point of view.
* I do not own the copyright to all the pictures, they were used for personal work only.