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Byron Bay International Film Festival commissioned Underbrand to rebrand the festival to better present the international breadth of films entere… Read More
Byron Bay International Film Festival commissioned Underbrand to rebrand the festival to better present the international breadth of films entered and shown. The core of the brief was to achieve this, whilst maintaining the essence of the festival’s location. We did so by creating an adaptable identity that can be applied in any colour that contrasts and complements the imagery and composition of the collateral it appears on. We then developed a series of brand appropriate ‘phrases’ that played up the perception of festival’s location. The identity roll out included posters, advertising, merchandise and a program template. Read Less
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Bryon Bay International Film Festival
Brand Design, Art Direction & Strategy
Byron Bay International Film Festival commissioned Underbrand to rebrand the festival to better present the international breadth of films entered and shown.The core of the brief was to achieve this, whilst maintaining the essence of the festival’s location.

We did so by creating an adaptable identity that can be applied in any colour that contrasts and complements the imagery and composition of the collateral it appears on.

We then developed a series of brand appropriate ‘phrases’ that played up the perception of festival’s location.
The identity roll out included posters, advertising, merchandise and a program template.