Campaign of 2013 was to logically continue the previous campaign and to present Brulex brand as modern, innovative and technology-based, and its products as high-quality and affordable. It was also important to deliver the idea that Brulex was not merely paint materials, but a comprehensive solution for body repair.
The concept is based on the idea of “Brulex legal code”, strict compliance with which helps the brand to be one of the best in the market. Visual images illustrate “Brulex laws” and, together with headers, emphasize their importance for successful body repair business. Law of dynamics is illustrated by cylinder piston of a modern powerful engine, a symbol of continuous operation and increasing business turnover. Microscope is a symbol of attention and German scrupulousness in what concerns quality even in minor details. Gyroscope means well-balanced solutions, ideal price / quality ratio.
The series of three layout drawings was published in specialized press. The campaign contributed to positioning Brulex products as modern, affordable and high-quality set of body repair solutions that increase business turnover and ensure continuous operation and high-quality result.