Brookstone Tea Rebrand
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About

About

A packaging set for loose leaf tea and tea related projects
Published:
Final solution for Packaging Class. Our challenge was to choose an aspect of Brookstone that we felt we could improve or rethink. I discovered Brookstone sells real coffee and my thought was this: If Brookstone sells coffee then it should sell tea. My final product is a gift set of loose leaf tea and tea related products. The collection is called "Fairest of the Seasons" (inspired by The Velvet Underground). For more, please check out the process book on the issuu link at the bottom. Enjoy!
Signature pattern
Maya rendering of visual merchandising for pop-up shop
Pattern on coffee cup
Spread from workbook
Inside of gift box made of corrugated cardboard