Brooks Brothers x Swedish Fish
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About

The concept to this project was to take a brand that's known to be inexpensive and merge it with a far more expensive brand, in a way creating a … Read More
The concept to this project was to take a brand that's known to be inexpensive and merge it with a far more expensive brand, in a way creating a collaboration. For this partnership, I've created a fictional trunk show, wherein Swedish Fish is the inspiration for a new line at Brooks Brothers, and the new line is called "Red Fish". Collaterals include: a trunk show invitation, clothing tags, and a redesigned Swedish Fish box. Read Less
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Brooks Brothers x Swedish Fish
 
A Swedish classic

The concept to this project was to take a brand that's known to be inexpensive and merge it with a far more expensive brand, in a way creating a collaboration. For this partnership, I've created a fictional trunk show, wherein Swedish Fish is the inspiration for a new line at Brooks Brothers, and the new line is called "Red Fish". Collaterals include: a trunk show invitation, clothing tags, and a redesigned Swedish Fish box. 

Class: Communication Design
Instructor: Gail Anderson
Year: Junior (2013)