• Brooklyn Fare
  • Brooklyn Fare is a new, full service grocery store located in Downtown Brooklyn. The identity we created is very simple: one custom proprietary typeface (Fare Serif), four colors, and lots of witty copy. The text is useful in highlighting the store's diverse range of quality products and high standard of service, while at the same time presenting the customer with a bit of humor.

    Date: Spring 2009
    Client: BC Food Corporation
    Creative Direction: Matteo Bologna
    Design Collaborator(s): Andrea Brown
    Architectural Collaborator(s): Eric Romeo
    Writing Collaborators(s): Andrea Brown, Darren Farrell

    This project was designed while working at Mucca Design.