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For this project I was given the task of creating a campaign that warns current coffee drinker about how bad disposable coffee cup are for the en… Read More
For this project I was given the task of creating a campaign that warns current coffee drinker about how bad disposable coffee cup are for the environment. I wanted to start simple, so I started with a day. On this day you will be given the choice to bring you own cup when you are visiting any Dunkin Donuts store. If you do choose to bring your own coffee cup you will be rewarded with a %50 discount on any drink in the store. I knew this would be a simple and easy way to benefit both the customer and supplier while reducing the amount of cups in our landfills. Read Less
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