Sarang Foods, owns and operates Hotels, Restaurants and related services in the city of the Taj Mahal, Agra, India. As part of the identity development for its new multi cuisine restaurant – Bridge, a launch poster had to be created for installation across its properties. Agra, has a constant influx of tourists from around the world and the poster needed to appeal to varied sensibilities.
Likening the beauty of travelling and discovery to the offering of the restaurant, the poster concept uses the bridge as a metaphor to indicate it as the platform used to discover as well as serve world cuisine. The graphics blend an unusual concoction of a bridge being served on salvers.