Breast Cancer Campaign 2011
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DDB Maputo, Mozambique created these print ads, featuring female superheroes doing their own breast self-exams, for the Associação de Luta Contra… Read More
DDB Maputo, Mozambique created these print ads, featuring female superheroes doing their own breast self-exams, for the Associação de Luta Contra o Cancro (ALCC), a non-profit organization promoting breast cancer awareness. The copy reads: "Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor." Read Less
Published:
Breast Cancer Campaign
Nobody's Immune to Breast Cancer
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
 

 Awards

AFRICANNES 2012 Awards  Campaign BRONZE
THE LORIE AWARDS 2012 Awards  Campaign BRONZE
AMEP 2012 (Festival Internacional de Publicidade de Maputo) Campaign BRONZE
Act Responsible Exhibition 2012
Safire at the African Cristal Festival (Ivory Coast) 2013