I was commissioned by BT Sport to create a poster to promote the World Cup 2014 Group stage, which was drawn on Friday 6th December 2013.
4 days earlier, I was approached by the client to come up with a design that they could sign off prior to the draw, but the design needed to be flexible, so that once the draw was over, the poster could be released online immediately to show the newly announced groups. So once I got happy with the idea and the client approved it, I illustrated all 32 teams and then set up the poster so it was ready for me to rearrange each group once I knew the draw was complete.
The work got a great reception online, so I decided to produce it as a print, available to buy from my online store at davewill.bigcartel.com. The print was amended slightly to look a little more subtle than the version I produced for BT Sport.