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                                 The request was to design the visual and physical identity of TEDxKalamata. 
                                 The inspiration for both derives from the ancient theatre. 
                                 A bunch of passionate creatives worked together to form the team behind
                                 the creation and development of an intriguing image that stimulates the brand
                                 awareness based on the concept of the brave new city. 
                                 Every single element used for the identity, was a form based on the plan
                                 of the
     ancient theatre of Messene.
                                                 
                                 Inspired by V. Kandinsky and its visual language of abstract geometric forms
                                 and 
    colors, we created small visual deformations in order to surpass symmetry. 
                                 The colour pallet had an immediate relation with the place. Kalamata is located
                                 at a 
    key geographical point in Mediterranean. We did nothing more than translating                                                                                                                                        
                                 the vast calm sea and the bright hot sun which dominate the scenery into a light blue 
                                 and a warm yellow. In these two colours the addition of one more was inevitably.
                                 The brave new world needs a lot of strength, braveness and enormous passion to
                                 be formed and all these qualities couldn’t be visualised better than with colour: red.

                                  
  • brand & art direction by høly

    stage/interior design: Iwanna Oikonomou
    product design: Thanos Pappas
    website design: Filipos Protogeridis
    copywrighting: Marilena Karamolegou

    motion design: Fotinos C.
    sound design: Thanos Kourgialis
    fan illustrations: Marios Antonopoulos
    photo manipulation: Dimitris Sxoinarakis

    special thanks: