This is the PEG Catalog SS12. They wanted to focus on products, even the lifestyle shots. They don't want to use models anymore. We shot the photos at my grandfather's farm in Bulacan. As for the illustration of the girl in front and the one at thw back, I drew it and then scanned it, and tweaked the colors. I want a subtle back-to-school effect, hence, the backpack. And since this is also intended for their back-to-school campaign.
You can get this for free at all Bratpack stores nationwide. :)
I really really really enjoyed doing this!
Art, Design, and Photography by Raxenne Maniquiz
Copy by Isa Geganto