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About

About

An ad campaign that convinces new parents that Brand’s Essence of Chicken with Tangkwei is an ideal energy booster for new mothers.
Published:
Brand's Essence of Chicken with Tangkwei (Dong Quai)

ADVERTISING OBJECTIVE
To convince new parents that Brand’s Essence of Chicken with Tangkwei is an ideal energy booster for new mothers.

POSITIONING
Brand’s Essence of Chicken with Tangkwei gives new mothers the energy to face the challenges of motherhood.

TAGLINE
The energy booster for a joyful motherhood.
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LEAFLET FOR NEW MOMS: COVER
LEAFLET FOR NEW MOMS: INSIDE PAGE
LEAFLET FOR NEW DADS: COVER
LEAFLET FOR NEW DADS: INSIDE PAGE