JAZZOO is an upscale-casual annual fundraising event for the Kansas City Zoo. The assignment was to create a look that could work across various mediums. Every year, they feature an animal in their logo. Tortoise was the year's animal. I was influenced by Charley Harper's illustrations as well as illustrations from vintage children's books.
The owners requested that the identity represent a casualness that most people do not associate with wine. The interior designer had in mind a place with comfort openness in mind. My imagination went to a rat who is a wine connoisseur and lives in the cellar. The fonts, graphic style and colors were chosen in reference to historical handpainted merchant signs.
The 3 squares symbolize each of the areas within the restaurant. The color were pulled from our meeting with the interior designer and their vision of the space.