Branding for shopping mall 購物商城品牌建置提案 | The Venew
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About

Branding for a shopping mall.
Published:
Naming of “The Venew” - a famous shopping center for people to meet up and consume. 
"venew" an archaic spelling of venue, but for us it becomes a new urban word and really means to it.
"The" represents " the one and only".
"Ve-" pronounce alike "We".
"New" stands for "fresh" and "fashionable".
The Nenew conveies its unique, anticipates the trend, and becomes a venue for people hanging out, dating and shopping. 
Concept of Logo design = Spotlight + Cross Road + Happiness
Spotlight - two spotlights assemble to the center where is the most eye catching and outstanding.
Crossroad - An important field of transportation. "The Venew" locates at the traffic center of the city.
Happiness - A place contains happiness and entertainments.
Logo studies
Logo's variety - regular and golden version. The golden identity which presents its elegant style of arrangement would be used as the further high-class promotion.
Stationaries and VIP cards
Signs and direction guides.
Smiling Version - The shape of logo mark that looks like a smiling mouth filled in different patterns in order to promote different events or activities.
Shopping bag design for specific events or promotional activites.
flags for specific events or promotional activites.
Bus sticker
Website
Posters
Logo animation.