Branding for Melvin Poh Photography

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  • Melvin Poh Photography needs a brand identity. There are millions of photographers worldwide, each with their own identity. What makes humans tick? It's the universal understanding that we would only hire a photographer when the occasion is considered a milestone in our lives, justifying the need for us to spend to capture these wonderful memories. The client's requirement was very simple. He wanted something that is "sleek and timeless". I turned the 'P' and 'H' around in the logo and printed the identity on a translucent namecard to communicate the idea that when his clients look back (looking back on the namecard) on these collected memories in the future, they can always find "HOPE".