Logo and corporate identity of medical-spa center “Talisman”
The term SPA is known from the Ancient Rome times, when the thermal springs and baths were used to cure people. SPA is the abbreviation of “Sanus per Aquam” or “Sаnitas pro Aqua”, which is of Latin origin and means “the health with the help of water” or “health through the water”. Water is an important part of our life. In many religions gods and demigods are associated with water. In this variant the corporate logo is the image of water, which is from generation to generation through the minds of people remains the symbol of femininity, life and beauty. The colors of the logo and corporate identity resemble the colors of water element.