"From Point A to B" is a student project created by Livia Hasenstaub and Sára Ulrich in Vienna 2012.
We were set to the task to come up with ideas how to improve the transportation system: firstly in Vienna, but influencing also the whole of Austria and since there are international trams, buslines etc. the project may not stop at the borders.
Uniting the different transportation methods in one global system by making the different companies (ÖBB, CAT, SB, Wiener Linien, City Bike) co-operate, would be an evident solution that could make transportation more efficient.
Our concept has 3 focuses - 3 key points:
1. rationalising the price system of travel fees
2. introducing a smart card that unites the different tickets and passes
3. installing an information system that works on smart phones.
By these steps, travellers can be influenced to develop a eco-friendly behavior. Consequently, their journey can be simpler, more comfortable and cheaper.
In our concept AB Project would be at first and optional choice for the travelers, later on it could be entwined with the sytem of public transportation that is already there. We created a brand and identity for the project: "From Point A to B" uses simple geometric shapes that refer to the route, the shortcut, the starting point and end point of a journey. By using long-expostion photographs we wanted to capture the essence of mobility in its most simple form: the movement itself.