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Rebranding of the leading companies of Moscow in standards of labor protection and job evaluation
Published:
Rebranding of the leading companies of Moscow in standards of labor protection and job evaluation.
Re:vision - http://revision.ru/work/68526/
Logopond: http://logopond.com/gallery/detail/187571
Task
The main purpose of the rebranding is a new innovative approach to corporate identity counter to prevailing in this segment of the visual stagnation.
 
Inspiration
Beginningany work on branding - a search for the foundations of hislegend.
So, before you start drawing, we expanded the brand to anew chain of associations.
1. The many facets of industrialproduction processes
2. The standardization of the productionprocess. Order.
3. The underlying concept of labor. Work on thestone. Cut. Giving the finished form.
4. Standardization traditionof Soviet times. Discipline.
5. New techniques for standardizationof jobs, HR, certification .. and so on.
Art direction: Vladimir Khramov
Designer: Stas Martynuk