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Creating the brand identity for the The Square Mile (City of London). A D&AD brief.
Published:
THE SQUARE MILE
 D&AD BRANDING COMPETITION
The brief was to create a brand identity for The Square Mile (The City) and a global campaign to showcase it to the world. The branding needed to show humour while still maintaining a professional appearance. The target audience is to people and business' within The Square Mile and needs to be a brand that can be owned and used by everyone to represent them within the mile. My branding was a humourous twist on the City of London's griffin.