Branding, Strategy Tactics & Content - Piranha Golf
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About

About

Concepts and copy
Published:
  Club Maker Wants to Enter U.S.
 
How do you introduce a foreigner into a market filled with swingers?
Challenge: Create a niche for a small equipment manufacturer with no name recognition in America.

Competition: Titleist is for the elite golfer; Taylor made is No. 1 Driver in Golf; Nike, Ping, Cobra, Calloway...


Answer: Use what makes them unique - Piranha makes a great feeling club in Australia.


Execution: We developed three concepts, each one featuring an Australian theme for the competitor, the gearhead and...one more.