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Commercial spots developed in support of Potawatomi Bingo Casino's "Lady Luck" campaign. Created 2010.
Published:
Branding - PBC - TV
Below are 5 TV spots supporting Potawatomi Bingo Casino's 2010 brand campain titled "Lady Luck."
Our ultimate goal with the game specific spots was to capture the rush you feel at the moment your fate in a game is decided. We use an interpretation of Lady Luck as the vehicle to deliver your fate. The other two spots showcase more of the overall experience you can have at the casino, however, we took more of a cinematic approach to these to maintain that sense of anticipation. My involvement ranged from concept and storyboard to artistic direction with the director and animators.