An entire branding and advertising project to promote a dessert store targetted at youths.
Member Pack consists of the member card, canvas tote and badges packaged in a cooling pack. The cooling pack is used to give a total experience of ICEperience. Receivers would instantly get the idea of our store concept. These items are useful and appeals to the youths.
Event InvitationThis is an invitation to our target audience to take part in the Ice-Eating Contest. There is a heat pack enclosed in the blown up glove. The heat pack is to play on the word 'warm up' for the coolest contest. This event invitation reinforces the cooling effect that ICEperience wants to portray.
The revealed poster shows the entire picture of the first, just like a zoomed out image from the teaser. In which, the happy expressions are revealed, also the reason for the frozen body parts.