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Branding Euphoria The book discusses the impact of euphoric feelings on branding, as well as how successful branding can trigger euphoric feelin… Read More
Branding Euphoria The book discusses the impact of euphoric feelings on branding, as well as how successful branding can trigger euphoric feelings. Given that one often makes the “o” sound when experiencing euphoria, this book features a continual word play around the letter “o”, lending a seemingly dry thesis reading an organic touch. Read Less
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