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About

The general idea of the logotype is based on the extrapolation of the sun, the sunflowers and windmills as symbols and fountain of energy. This f… Read More
The general idea of the logotype is based on the extrapolation of the sun, the sunflowers and windmills as symbols and fountain of energy. This forms are recreated by dividing the circle into rounded petals to smoothen the shape. The petals are asymmetrically placed in circular order, insinuating movement and energy. The colours, even though yellow and light blue are predominant, indirectly remind the ones of a rainbow. The logotype expresses in light, artistic and interactive way the idea of “future energy”. The text block is composed by different typographical sizes and letter boldness, contrasting the “energy” symbol through its clear and simple, yet expressive structure. Read Less
Published:
Client. Government of Kazakhstan
Agency. JOOS below
My Work. Art Direction
Partners. Patrick Ferron (Creative Direction: JOOS below)
Year. 2011