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The assignment was to create an institution as well as its entire language for a registered non government organisation aimed at the rescue and r… Read More
The assignment was to create an institution as well as its entire language for a registered non government organisation aimed at the rescue and rehabilitation of animals Read Less
Published:
Branding
heads & tails (animal shelter)

Project: Branding    Purpose: Curriculum project
 
The assignment was to create an institution as well as its entire language.

Business brief: A registered non government organisation aimed at the rescue and rehabilitation of animals, which also offers state of the art facilities for pet dogs to raise funds.

Purpose: Adopt, Volunteer, Foster.
"Every animal deserves a home".
Illustrations to explore the langauge for an animal shelter.

Hope:

Rejuvenate:

Bond:

Clarity:
lucid, clear, transparent
The final form has been derived from an “ear”, as most animals use sound to communicate with each other. Hearing is particularly important for survival. 
The identity and colour palette for 'Heads & Tails'.
Language application.
Signage.
Medical vehicle.
Visitor passes
Uniform, volunteer badges and merchandise.