Liven Creative was recently appointed by Arrows Group Recruitment to refresh their brand identity, create a new range of corporate stationery and to advise them on the structure and look and feel of their new corporate website. Based in Waterloo, Arrows Group, are a fast growing recruitment firm which operates across a number of markets: Technology, Capital Markets, Insurance and Healthcare.
The new Arrows Group identity that Liven created is below. Completely bespoke typography and an identity mark in the form of an arrow helps to reflect the different divisions that make up Arrows Group.
For social media or where size limitations are imposed a secondary suit of logos are used. These secondary logos use colour to reference each of Arrows Group’s different divisions.
With the new recruitment identity signed off we created a suit of corporate stationery including business cards, letterhead, compliment slip and email signature.
In terms of the website we started by creating a sitemap which showed all the key pages and hierarchies. We then created wireframes of key pages showing where content, images and buttons would be positioned before designing each page.
The new identity, website and support material has been very well received and has featured on the front of Recruitment International Magazine (October Issue 2011).