Brand + packaging re-design / Clicks Fruit Collection
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South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a… Read More
South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a younger look and feel. We decided to take a revolutionary approach to the re-design, building from the ground up we reviewed the ranges tone of voice, illustration style, typography and package engineering. We introduced stock photographic elements to give the fruit a fresher 3D visual. We needed to catch the consumer’s attention and recreate the range to have an eye catching, traffic stopping shelf appeal. Read Less
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South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a younger look and feel.
 
We decided to take a revolutionary approach to the re-design, building from the ground up we reviewed the ranges tone of voice, illustration style, typography and package engineering. We introduced stock photographic elements to give the fruit a fresher 3D visual. We needed to catch the consumer’s attention and recreate the range to have an eye catching, traffic stopping shelf appeal.

Above: The range in store.