Brand identity for Orient & Occident online store

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  • Brand identity for Orient & Occident online store
     
    Design and develop a brand identity that suits their philosophy of keeping things simple and attention to detail, and their approach that conveys passion, originality and taste – all in the name of good design, as well as to create a brand that reflects their heritage.
     
    The identity echoes – in a simple way – the shape of a world map, two Os and an ampersand made of a continuous line to represent the fusion between west and east.
     
    Orient & Occident is an online design store based in London.
    Design duo, one is a Product Designer from the orient –Singapore– and the other one is a Graphic Designer from the occident –Italy–, give birth to a shop designed to showcase the result of a fusion between these two disciplines and cultures. They design from furniture and accessories to clothes and illustrations.
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