The customer is a company of music services (rehearsal rooms, service, sound systems etc.).
The brief included a redesign of the logo and the creation of a brochure to present to different types of customers with various services offered by the Company.
Currently they use, for the communication, two logos very different.
It was suggested to standardize and make consistent their brand identity by creating a new logo, slightly modifying one of the two currently.
The redesign has led to the modification of the font and spacing between the types and in the enlargement of the orange triangle. This is to improve the readability of the label and to make more "important" the graphic of the triangle in order to use it more vigorously in all communication.
The idea was to use the shape of the traditional custody of vinyls, creating three different lines for different types of customers to reach: