School Project, 2011
University of West-Hungary
Institute of Applied Arts
The brand of the Institute of Applied Arts must capable to speak to everybody. Must to reflect the institute's aims, his endeavours, the thinkings and spirituality of its students' and instructors'. It must to fit for all the three fact (architect, design and graphic designer), and must capable to be renew, it must to be possible to adapt it onto all other surfaces.Let it to be possible to preserve the bases of the brand with the modifications too, but let it to be possible to create new, unique surfaces.
I would liked to make the brand from reduced elements. I worked with basical geometrical forms - they express creativity and sense development.
The elements could be made from any kind of material (tree, paper, rubber, glass, etc.), they may appear in any kind of way (printed, spatial formation, drawn by hand, etc.), they may appear in any colour (apart from the brand colours).