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With travel agents going the way of meals on flights, research yielded two actionable insights: 1. That on-line vacation booking is becoming mor… Read More
With travel agents going the way of meals on flights, research yielded two actionable insights: 1. That on-line vacation booking is becoming more spontaneous. 2. That blasts of cold weather in key markets trigger getaway impulses. Our creative solution was to make travel to Mexico top-of-mind by creating an experience of warmth when the weather turned coldest. The Campaign: Beyond Your Expectations Read Less
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