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City of Como Brand identity. University project, 2012 Photos © Mila Belloni 2013
Brand identity design for the Italian city of Como. The project includes the creation of the logo for the city (represented by a knot, symbol of the intertwining between tourism on the lake and manufacturing company of the silk industry) and the Como brand manual's layout that describes uses, prohibitions, specifications and possible applications for events in the city.
Laboratorio di Progetto della Comunicazione Visiva (2012)
Prof. Andrea Rovatti e Umberto Tolino
Politecnico di Milano
Corso di Laurea in Design della Comunicazione
Banner, applications and institutional communication
Brand Manual