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Perth Rheumatology Brand Identity

New brand identity for Rheumatology Specialist Practice - consulting on inflammatory arthritis and connective tissue diseases. Focus on treatment of joint, muscle and bone diseases, but primarily joints.

Symbol was based on The Flower of Life Symbol, encompassing a geometrical figure composed of multiple evenly-spaced, overlapping circles, arranged to form a flower-like pattern. The symbol can be used as a metaphor to illustrate the connectedness of all life and spirit within the universe. The symbol combines the holistic approach and also a simplified view of Da Vinci's, Vitruvian Man.

Desired Perception
- Professional, friendly, open, patient-focused- Good comm, cutting-edge- collaborative- Holistic: look at the whole person- Complete care

Target Audience
- Majority are women, typically suffering some form of arthritis.